Already recognized as America’s largest sports bar brand, Buffalo Wild Wings continues to serve up new platforms and partnerships within the esports space. Today we’re excited to welcome them to the party and announce that we’re joining forces to make B-Dubs the Official Sports Bar of the LCS.
The multi-year partnership marks the first-ever streaming deal between an esports property and a major restaurant chain to livestream events at scale. Beginning with the LCS 2020 Summer Playoffs, Buffalo Wild Wings will showcase its award-winning wings for streaming fans across the country.
In addition to livestreaming, activations will include unique menu items, customer merchandise and co-branded promotions and broadcast integrations.
So, when the playoffs get spicy, we’ll be watching along with a few wings!
