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Events & Standings
LCS Partners Elevate the Championship Fan Experience
-
In addition to the excitement taking place on The Rift, this weekend’s 2021 LCS Championship delivered by **Grubhub** will feature a number of unique brand partner activations - designed to bring our fans closer to the competition.
Our Official Championship and Delivery partner, **Grubhub**, will cook up the second annual “**Feeding Frenzy,**” an unmatched, live activation that includes:
- A pro-am exhibition between fan-favorite musical artists (Illenium
and JAUZ) and League of Legend pros (Damonte) and streamers (Luxx)
facing off in the Rift; teams include:
- Team Illenium will include Luxx, Hai, Damonte, and Skooch
- Team JAUZ will include Nicki Taylor, VernNotice, Meteos and VoyBoy
- Live concerts (also from JAUZ and Illenium) during each intermission
- A Blazin Challenge, featuring a **Buffalo Wild Wings** wing-eating contest between Nicki Taylor and VernNotice
- [Live stream][1] coverage and on-air integrations
Meanwhile, **Honda**—the official automotive partner of the LCS—will announce the results of the LCS Super Fan contest during broadcast, with the winner taking home the [Honda Civic Type R Infernal Drake][2]. Leading up to the championship, fans were encouraged to nominate who they thought deserved recognition as the LCS Super Fan and the custom Type R that goes along with it. The ultimate decision fell to the LCS community, which selected from among the four finalists. Before the winner drives off into the sunset, Honda will showcase the Type R Infernal Drake, the Honda Passport Mountain Drake and the LCS Civic Hatchback outside of LCS Arena via social media and throughout the weekend’s livestream broadcast.
**Bud Light** will host a social and broadcast campaign that gives fans the chance to win themed merchandise as soon as the Nexus is destroyed. Every time a Nexus is destroyed at LCS, fans can tweet at @BudLightGaming using #DestroyTheNexus to gain an entry into winning free beer and a chance to win the ultimate gaming bundle as consumer tweets chip away the Bud Light Nexus' health bar. Additionally, the brand is running a sweepstakes where the grand prize winner will receive the opportunity to duo with a caster. And, of course, the league’s official beer is producing a post-event Bud Light League Lounge segment where players from the winning team will discuss what it took to win!
**Roccat** will provide premium product for the Feeding Frenzy (Vulcan TKL pro keyboards, Burst Pro mice and Elo X headsets) and LCS (Vulcan TKL Pro keyboards and Kone Pro mice) stages. Throughout the weekend, the hardware provider will also host giveaways via social segments and Phreak’s Rate My Play, as well as showcase custom co-branded art pieces (created by SADE) in background digital displays.
Other partners helping extend the excitement of the Finals, include:
- **Mastercard** - the official presenter of the Opening Ceremony, MasterCard will offer several great opportunities to bring fans closer to the games via @MastercardNexus
- **Red Bull** - will provide Hextech Chest drops to promote the upcoming
Red Bull Solo Q amateur, 1v1 tournament
- **State Farm®** - will not only break down the action all weekend long from the State Farm Analyst Desk, but before Sunday’s games will showcase the top five cosplayers and reveal the winner from this [year's LCS Cosplay Contest][3]
- **Verizon** - will elevate fan voices through the culmination of the #SixthChampion, a social platform that celebrates the LCS’ biggest fans and rewards them with exclusive golden prize capsules and shoutouts via owned, partner and influencer channels, as well as onsite digital banners
The 2021 LCS Championship begins on Saturday, August 28 at 2:00pm PT.
For more information, please visit [lolesports.com][4] or follow the [LCS on Twitter][5]
[1]: https://youtu.be/V_IV6-lV2FQ
[2]: https://www.youtube.com/watch?v=qWdJoRCqOfA
[3]: https://na.leagueoflegends.com/en-us/news/community/2021-state-farm-x-lcs-cosplay-contest-finalists/
[4]: https://lolesports.com/
[5]: https://twitter.com/lcsofficial
