As the 2025 League of Legends World Championship returns to China, Chengdu will come alive with the LoL Carnival running from 2-9 pm CST on November 4-9 across Chunxi Road’s Yinshi & Yingjia Plaza and IFS. More than just a fan event, it’s a cultural crossroads where esports passion, local street flavors, and Chengdu’s creative spirit collide, turning the week before the Finals into a celebration of connection, competition, and community.

This list isn’t all inclusive, as more events and booths are still being added!

League of Legends Universe Experience

From November 4-9, more than 100 guests including pro players and streamers from League of Legends, Teamfight Tactics, League of Legends: Wild Rift, and Fight For the Golden Spatula, will come together to deliver an exclusive live celebration for League of Legends IP fans, packed with daily excitement and nonstop entertainment.

Eight interactive zones of the LoL Carnival will land in Chengdu, offering a variety of immersive experiences for fans:

• Meet international and LPL pros along the Legends Avenue.

• Take on exclusive fan challenges in the We Are the League Interactive Zone.

• Connect with fellow Summoners who love pandas on the IFS Rooftop.

• Enjoy tea and strategy games in the TFT Teahouse, or make wishes at the Choncc’s Lucky Park.

Fans can also collect their League Identity Card in advance and check in at the interactive machines across all event zones. By collecting stamps at four different locations, fans can redeem an exclusive Worlds 2025 LoL Carnival commemorative ticket.

Witness the Rise of a New Champion Together

On November 9, multiple locations across the Carnival will feature live broadcasts of the Worlds 2025 Finals. Will T1 dominate once again to claim this year’s championship title? Or will KT overcome all odds to defend their region’s glory? We’ll witness it together at the LoL Carnival.

ARAM Balance Booth

We’ve seen hundreds of player balance suggestions over the years, and now we want to give you the opportunity to bring them to ARAM. Come by and pitch your balance changes to our dev team and have them implemented in a custom ARAM where you’ll be able to test them out in-game!

Meet & Greet

Ever wanted to talk to the people who bring League of Legends to life? At Worlds 2025, we’ll have a Meet & Greet booth featuring several of the developers on League. Share your favorite stories, or ask the burning question you’ve held onto since Season 4!

SPONSOR ACTIVATIONS

Twelve partners supporting LoL Esports both at the global level and in China will be on the ground at LoL Carnival November 7-9 from 10am to 9pm with activations for fans on hand celebrating Worlds 2025. From photo booths, physical challenges, and product demos to merch and ticket giveaways to livestreams, these partners have pulled out all the stops for fans to come celebrate Worlds 2025 together in downtown Chengdu.

AWS

Visit the Amazon Web Services booth to get up to speed with Kiro — AWS’ new “cheat code” for agentic AI development. Join us for fun on-site activities and limited-quantity merch. New customers of global regions get up to $200 in credits for free.

Esports World Cup

Get ready Chengdu! The Esports World Cup is touching down at LoL Carnival in Jing Rong Hui. This is your chance to step into the ultimate gaming celebration where competition, community, and culture collide. Fans visiting the EWC activation space will be able to:

• Snap exclusive EWC Polaroids

• Grab limited-edition merch and giveaways

• Relive the best moments from Riyadh’s global stage

And for the first time in China, you can hold a piece of history: The crushed LoL Club Keys from EWC 2025 will be on display – the same championship tokens raised by your heroes. Come celebrate what it means to Rise Above.

Mastercard

Level up your Fan Festival experience! Head to the Mastercard booth for exciting LPL talent meet & greets, chances to take photos with incredible cosplayers, and to get your hands on exclusive Mastercard x LoL Worlds '25 merch!

In addition to their footprint at LoL Carnival, Mastercard and China Merchants Bank have launched a League of Legends Passion Card, expanding Mastercard’s gaming card program in China. Featuring Yone and Kai’Sa artwork, the card offers gaming-focused Priceless Experiences, and other benefits—continuing Mastercard’s legacy of over 20 gaming-themed cards that connect financial services with esports culture.

Mercedes-Benz

Mercedes-Benz celebrates the week leading up to the League of Legends World Championship Final as the official automotive partner. Stop by and experience the exclusive Mercedes-Benz CLA Art Piece inspired by the new Summoner’s Cup and get an up close look at the Championship Ring. You’ll also have the chance to get behind the wheel of the new CLA and earn exclusive merchandise like the LoL CLA Art Piece T-shirt, Champions Ring T-shirt, and Mercedes-Benz Hextech Chest Stress Balls.

OMEN

Power up with OMEN during LoL Carnival! Be one of the first to get hands-on with the exclusive OMEN 16 League of Legends Limited Edition Laptop and the ultra-fast OMEN 25 Gaming Monitor, the official monitor of LoL Esports, at our immersive booth. Test your skills at live gameplay stations, snap epic shots against HEXTECH graffiti walls, and score limited-edition swag—all while capturing your Worlds experience in our content zone.

OperaGX

Prove you’re an MVP at the Opera GX Hand SpaWN. Are you a Summoner, Challenger or Immortal? Take the test, reveal your rank and claim custom hand art. Your hands are your greatest gaming tool. Give them the respect they deserve.

OPPO x Worlds 25 Chengdu City-Wide Limited Event 

The OPPO x Worlds 25 activation will take place at Chengdu’s Chunxi road from November 7 – 9. Come to the activation not only to experience the imaging capabilities of the OPPO Find X9 series, but also to participate in activities for a chance to win finals tickets and limited-edition merchandise!

Secretlab

Experience the same precision as the pros with the full On-Stage Standard setup. See the new Secretlab TITAN Evo Worlds 2025 Edition with InfinitePrecision™ Armrest (On-Stage Standard), MAGPAD™ Desk Mat (On-Stage Standard Edition), and more at Secretlab’s booth at Chengdu’s The Atrium Mall. Plus, redeem a free On-Stage Standard lanyard when you snap a photo with the Secretlab On-Stage Standard setup and purchase a Secretlab League of Legends Memory Foam Lumbar Pillow.

Durex

LPL partner Durex will feature interactive space with activities such as:

• High jump touch-and-win with a top prize of tickets to the World Finals

• DIY folding fans

• Collectible ticket stubs

• Photo booth

Fans that stop by can win gifts by engaging in booth activities and sharing posts on social media.

JD.com (京东)

The booth hosts live streams via the JD.com app, where JD hosts conduct virtual tours of the activation area, discuss matches, and recommend products. Visitors can participate in booth interactions to win prizes.

Li-Ning (李宁) 

Fans can check out the official LPL jerseys for the 2025 Worlds, and fans can purchase Li-Ning apparel with on-site printing services of personalized IDs.

Momchilovtsi (莫斯利安) Yogurt by Bright Dairy

Themed around "Esports Battle," the booth features a cool interactive setup with a "Summoner’s Spell" reaction challenge zone and a team cheer section. Participants can win League co-branded yogurt products and giveaways. Gamers are invited to immerse themselves in simulated team fight operations and cheer for their favorite teams.