Our Vision
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LoL Esports brings joy to billions of fans around the world
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We want to bring esports to billions of people. It might seem crazy, but it starts with building a thriving global esports ecosystem supported by electrifying competition, sustainable growth, cutting-edge tech, bold entertainment and a focus on integrity for our teams and the sport.
LoL Esports will serve as the platform and voice for world-class global competition and the biggest sports entertainment experiences for fans worldwide. In the near term, you can expect to see our continued commitment to delivering unrivaled events and entertainment while spotlighting content that celebrates the best moments from within our 12 regional leagues around the world.
We’re here to keep the future of esports thrilling, fair, and ever evolving with you for generations.
When creating a new look for LoL Esports, we took inspiration from Summoner’s Rift, pulling color and iconography from our sport’s legendary arena. We aimed to have this update reflect a step into the modern while honoring the game that made it all possible. You can check out this new look across our LoL Esports channels, events, content and broadcasts.
Our New Look
FAQ
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Why now?
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As League of Legends heads into its next 10 years of operation, the new LoL Esports brand embodies values that position esports as a meaningful life pursuit. LoL Esports will serve as the platform and voice for the global sport and regional leagues, and as a marker of world-class competition and the best entertainment experience for fans.
What does this mean for regional leagues?
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We believe that the regional league identities are part of our secret sauce so this is not a project to standardize each brand. Instead we are taking the best aspects of our esports and entertainment experience, codifying it and working together to elevate it. The LoL Esports brand will be a tool that we use to accomplish this goal.
What does this mean for international events?
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Global events such as the Mid-Season Invitational, World Championship, and the All-Star Event will be produced by LoL Esports. LoL Esports will continue to push the boundaries of what sports entertainment can be and deliver an experience that makes League of Legends a meaningful life pursuit.
What does this mean for digital products?
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LoL Esports will continue to produce holistic digital and broadcast experiences that encapsulates streaming and in-game integrations, including Drops, SR Arena, and Pro View.
Does LoL Esports make rules or governance decisions?
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Decisions are made by John Needham, Global Head of Esports at Riot Games, and his leadership team, with input from an advisory council composed of regional League of Legends leaders across the globe to provide guidance and support.
