As we prepare for the upcoming 2024 LEC Season, we’re happy to announce that Kia is returning as an Official Main Partner of the LEC for three more years!
We’re delighted to continue working with them and share more of what they have in store for the fans. Kia has already played a major part in making the LEC what it is. Their involvement has allowed us to be creative and bold, bringing fan favourite moments such as the weekly “[Mic Check][1]”, the chart-topping “[Dance with me][2]” and our very own anthem, “[I want the LEC back!][3]”.
“We are excited to continue being involved in the League of Legends EMEA Championship, the competitive gaming league that sets the benchmark for esports,” said David Hilbert, Marketing Director at Kia Europe. “We look forward to offering more unique experiences to League of Legends fans in the years ahead.”
Kia will be providing us again with their very own “Kia Player of the Game” during the broadcast but that’s not all. You’ll also be able to see Kia on our broadcasts during countdowns and breaks and scattered throughout The Summoner's Rift. So make sure to stay up to speed, as otherwise, you might miss out on Hextech Chest and RP giveaways!
Kia will also serve as the presenting partner of the LEC awards, given to the most outstanding players: the Kia All-Pro Team and the Kia 2024 Season MVP (most valuable player). Additionally, Kia will also be a presenting partner of the trophy ceremony at the end of the 2024 LEC Season Finals.
“This will be the sixth year that Kia has been a Main Partner of the LEC, and we couldn’t be happier with what we’ve achieved together,” says Charlie Allen, Director of Commercial Partnerships EMEA at Riot Games. “Our partnership not only demonstrates Kia’s commitment to esports, but it also contributes to the sustainability of the LEC as a whole. Strengthening key relationships such as this one enables us to remain at the forefront of innovation and creativity and continue bringing fun and enjoyable experiences to our fans.”
You can follow us on [social media][4] for announcements and updates, and you can see our other exciting announcements by checking out [lolesports.com][5]. Be sure to stop by tomorrow for the start of the 2024 LEC Winter Split, where all the action will be kicking off - are we there yet?
[1]: https://www.youtube.com/playlist?list=PLyQvIOxTaHdST8inIR3B1a0I82o78aaqy
[2]: https://www.youtube.com/watch?v=6qqohWCEx3Y&ab_channel=LEC
[3]: https://www.youtube.com/watch?v=OikJSC9XDlM&pp=ygUXbGVjIEkgd2FudCB0aGUgbGVjIGJhY2s%3D
[4]: https://linktr.ee/LECofficial
[5]: https://lolesports.com/
