The excitement is building towards the start of the World Championship later this week, and joining the action in Shanghai will be Mercedes-Benz, which was unveiled on Monday during the Worlds 2020 Preview Event as the Official Exclusive Automotive Partner for LoL Esports Global Events.
The partnership includes the highest-profile LoL Esports events – the World Championship, MSI, and All-Star Events.
**Trophy Ceremony**
Mercedes-Benz will be featured as the first-ever presenting partner of the Trophy Ceremony at each of the three international events, aligning its tradition of high performance with the outstanding plays and athletic achievements of the best LoL Esports teams in the world -- providing iconic, signature moments from each of the championships. Some 120 teams across the globe compete throughout the year for the chance to hoist the Summoner’s Cup at the World Championship which has become the pinnacle for esports teams and fans.
“Mercedes-Benz is the first luxury automotive brand to truly embrace esports at a global scale, while developing a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games.
**Variety of Global Activities**
Mercedes-Benz will also develop additional branded content along with dedicated commercials, ad artworks, social media and more, highlighting the pinnacle of League of Legends Esports, the World Championship, which is celebrating its 10th anniversary this season.
"We are proud to partner with Riot Games and are excited to interact with the League of Legends community," said Bettina Fetzer, Vice President Marketing Mercedes-Benz AG. "In cooperation with Riot, we want to create collaborative experiences for esports fans and give them an emotional connection to our brand.”
The automotive brand has been a top sponsor for the League of Legends Pro League (LPL) in China for three years since first sponsoring the 2018 World Championship, already providing Mercedes-Benz with a first-hand experience of the excitement and enthusiasm of millions of League of Legends Esports fans in Asia and around the world. Now we welcome them to the grand global stages of our international events!
